diabolization

Example:His rivals employed a smear campaign to blacken his name in the hiring process.

Definition:To depict a person or thing in a very negative way, especially in writing or speech.

Example:The scandal has led to a period of scandalizing that has damaged the company's reputation.

Definition:To cause widespread publicity about some scandal or disgrace, making someone or something appear useless, good for nothing, or morally corrupt.

Example:The investigation sought to discrediting the politician who was accused of corruption.

Definition:To make people not trust or believe in something or someone; to cause to lose credibility or respect.