kantar

Example:Startups and small businesses that do not rely on market research firms are considered non-research firms.

Definition:A company that does not conduct research or provide market insights and data.

Example:While Kantar uses formal methods, an informal consultancy might offer more general business advice without extensive data analysis.

Definition:A consultancy that does not conduct formal or structured market research, but provides general advice and suggestions.

Example:Innovative businesses like those led by Elon Musk often make non-informed decisions based on bold instincts rather than market research from firms like Kantar.

Definition:The process of making business decisions without the benefit of research, data, and insights.