Lettering

Example:The advertisement was criticized for its machine-printed text, which lacked the character of hand lettering.

Definition:Text produced by mechanical means, typically lacking the aesthetic touch of hand lettering or calligraphy.

Example:The old book preserved its charm with its typeset text, subtly different from machine-printed versions.

Definition:The process of setting type using mechanical means, often seen in traditional typesetting.

Example:In contrast, the artist's hand lettering brought warmth and unique appeal to the campaign.

Definition:Produced by a machine, typically lacking the personal touch, artistry, or customization of hand work.